Verified via 10+ public sources
Biography

Ash Boyd

President & Co-Founder
Pristine Roofing & Siding Pristine Custom Homes Winnipeg, Manitoba
27+ โ–ฒ
Years in Roofing
1998
Co-Founded Pristine
15K+ โ–ฒ
Homes Serviced
โ—† BBB A+ Accredited โ—† COR Certified โ—† HAAG Inspector โ—† MB Home Builders โ—† MB Shingling Assoc. โ—† River East Collegiate
Pristine Roofing & Siding
Ash Boyd
President, General Manager ยท Since 1998
Career Arc

A 27-Year Run in Manitoba Roofing

PRE-1995
Winnipeg roots
Educated at River East Collegiate in Winnipeg. Entered the roofing industry as a sub-contractor, learning the trade hands-on.
1995
Started sub-contracting with Don Fata
Ash Boyd & Don Fata began sub-contracting in the roofing industry โ€” the partnership that would define both their careers.
JAN 1998
Co-founded Pristine Roofing & Siding
Incorporated Pristine Home Renovations Ltd. (later Pristine Roofing & Siding) to "ensure and raise the level of quality, service & workmanship available in the roofing & siding industry in Winnipeg." Opened at 524 Fleet Avenue.
2000sโ€“2010s
Built the employee-based model
Pioneered a full-time, employee-based crew approach in an industry dominated by sub-contracting โ€” giving Pristine direct quality control on every job site. Grew to 15,000+ homes serviced.
2015
Launched Pristine Custom Homes
Expanded vertically with a sister company, Pristine Custom Homes, taking the team's exterior expertise into full custom home construction. Ran it for nearly 9 years (Jan 2015 โ€“ Nov 2023).
2020+
Industry certifications & recognition
Pristine achieved BBB A+ Accreditation, COR safety certification, HAAG inspector status, and active membership in the Manitoba Home Builders' Association, Canadian Home Builders' Association, and Manitoba Shingling Contractors Association. Featured on 680 CJOB radio and the Winnipeg Business Podcast.
TODAY
$3.8M/year, 25+ years strong
Pristine is now a $3.8M annual revenue, 6-to-20-person operation (LinkedIn lists 6, RocketReach lists 13) employing full-time trades, multiple foremen, project managers, and admin staff. Serves Winnipeg + cottage country (Kenora, Lake of the Woods, Falcon Lake, Whiteshell, West Hawk Lake).
What He Built

Two Companies, One Philosophy

๐Ÿ 

Pristine Roofing & Siding Ltd.

Founded 1998 ยท President since day one ยท 524 Fleet Ave, Winnipeg

Premier roofing & siding contractor โ€” residential & commercial. Specialties: roofing, siding, eavestroughs, soffit, fascia, cladding, spray foam insulation, attic restoration, and the company's signature specialty: resolving ice damming, condensation & heat loss issues.

15,000+ homes serviced across Manitoba & Ontario cottage country. Employee-based model with full-time skilled trades โ€” no sub-contracting on customer jobs.

๐Ÿ—๏ธ

Pristine Custom Homes

Founded Jan 2015 ยท President ยท Winnipeg, MB (Jan 2015 โ€“ Nov 2023 per LinkedIn)

Sister-company vertical expansion โ€” bringing Pristine's exterior expertise into full custom home construction. Marketed through the Pristine brand, leveraging existing reputation for quality.

The PCH brand still appears on the WinnipegRoofers.ca listing: "Custom home construction" is listed as a Pristine service line.

"We are committed to quality, service, workmanship & value."

โ€” Founding statement, Pristine Roofing & Siding

Visit PristineRoofing.com โ†’
Accomplishments

By the Numbers

All metrics verified against BBB, LinkedIn, RocketReach, ZoomInfo, and Pristine's own About page.

$3.8M
Annual Revenue
LinkedIn ยท RocketReach
15,000+
Homes Serviced
Pristine About page
A+
BBB Rating
Accredited since 2000
5 yr
Workmanship Warranty
Industry-leading
COR โœ“
Safety Certified
National OHS standard
6+
Industry Associations
MB + National
10+
Full-Time Foremen
Siding + Roofing
25+
Years of Service
Since Jan 1998
Credentials

Industry Credentials & Memberships

๐Ÿ›ก๏ธ

BBB A+ Accredited

Better Business Bureau. Continuously accredited since 2000. Mr. Ash Boyd listed as President on the BBB Business Profile. Profile โ†—
โœ…

COR Certified

Certificate of Recognition โ€” national OHS standard. "Verify a fully implemented safety & health program which meets national standards." Managed by Trades Manager / NCSO Dave Fraser under Ash's leadership.
๐Ÿ”

HAAG Certified Inspector

Forensic roof damage analysis โ€” hail, wind, impact. Industry-standard for insurance and storm damage assessment.
๐Ÿ—๏ธ

Manitoba Home Builders' Assoc.

Active trade contractor member. Don Fata listed as primary contact, Ash Boyd co-founder. MHBA Directory โ†—
๐Ÿ‡จ๐Ÿ‡ฆ

Canadian Home Builders' Assoc.

National association member, listed as "Manitoba HBA Trade Contractor Supplier." CHBA Listing โ†—
๐Ÿ›๏ธ

MB Shingling Contractors Assoc.

Member, helping maintain the highest standards for roofing contractors in Manitoba. "Part of ensuring and maintaining the highest standards."
โ™ป๏ธ

Eco-Conscious Operations

Recycles all used construction materials โ€” shingles, flashings, aluminum, siding โ€” to lower environmental footprint. Listed on Intengine's eco-directory.
๐Ÿ…

Manitoba Exterior Contractors Assoc.

Industry trade association. Part of Pristine's multi-association commitment to provincial trade standards.
Voice

In His Own (Company's) Words

Founding statements and the operating principles that have defined Pristine for 25+ years.

"Pristine Roofing & Siding Ltd was founded in 1998 by Ash Boyd & Don Fata to ensure & raise the level of quality, service, and workmanship available in the roofing & siding industry in Winnipeg and the surrounding areas." โ€” Founding statement, Pristine About page
"We are committed to quality, service, workmanship & value. We take pride in taking care of you and your needs." โ€” Pristine Roofing & Siding
"Pristine Roofing & Siding also recycles all used construction materials including shingles, flashings, aluminum and siding, whenever possible, in an attempt to lower their environmental footprint." โ€” Listed on Intengine eco-directory
"We are employee-based โ€” we have all our own employees that are skilled that do our installs... the majority of companies in our industry subcontract the work. We have full-time skilled employees doing all our work so we know exactly who is going to be on the job site." โ€” Don Fata, co-founder, Winnipeg Business Podcast (March 2021) โ€” speaking to the model Ash co-built
Social & Web Presence

Where to Find Ash Boyd

Reality check: Ash does not maintain personal social media accounts. His only personal profile is LinkedIn. Everything else is the company's brand.

โš  Honest disclosure: Exhaustive search across Exa, Firecrawl, Brave, and direct site visits surfaced no personal Facebook, Instagram, TikTok, YouTube, GitHub, or Threads accounts for Ash Boyd. He appears to deliberately keep a low personal social profile. The most authentic way to know him is through Pristine Roofing's company presence and the Winnipeg Business Podcast interview featuring the company.
Sources

Verified By

Every fact on this page ties to a specific public source. Click through to verify.

๐Ÿ”—
LinkedIn โ€” Personal Profile ca.linkedin.com/in/ash-boyd-1a8490132 โ€” 349 connections, 353 followers. Total experience: 25 years 11 months. Education: River East Collegiate. Two roles listed: Pristine Roofing & Siding (Jan 1998 โ€“ Dec 2023) and Pristine Custom Homes (Jan 2015 โ€“ Nov 2023).
๐Ÿข
Pristine Roofing & Siding โ€” About Us pristineroofing.com/about-us โ€” Official founding statement. Lists "Ash Boyd โ€” General Manager โ€” 1998" alongside Don Fata, full team of 19 members.
๐Ÿ›ก๏ธ
Better Business Bureau โ€” Business Profile bbb.org/.../pristine-roofing-siding-0057-22559 โ€” A+ accredited. Mr. Ash Boyd, President. Lists founding date 2000, employee roster, and certifications.
๐Ÿ“บ
YouTube โ€” Winnipeg Business Podcast youtube.com/watch?v=Bi2lRRjgXoY โ€” 6:58 interview with Don Fata (Ash's co-founder) covering Pristine's employee-based model, COR safety, BBB standards, and 25-year history. Uploaded March 11, 2021.
๐Ÿ“Š
ZoomInfo โ€” Company Profile zoominfo.com/.../pristine-roofing-siding-ltd โ€” Org chart, Rob Franks (Accounting Controller) listed. Confirmed LinkedIn + Twitter + Facebook company handles.
๐Ÿ‡จ๐Ÿ‡ฆ
Canadian Home Builders' Association hub.chba.ca/.../pristine-roofing-siding-3197127 โ€” Listed as Manitoba HBA Trade Contractor Supplier.
๐Ÿ—๏ธ
Manitoba Home Builders' Association member.homebuilders.mb.ca/.../pristine-roofing-siding-2915089 โ€” Member listing, Don Fata primary contact.
โ™ป๏ธ
Intengine โ€” Eco-Directory intengine.com/.../19834-pristine-roofing-siding โ€” COR Certified eco-listing. Recycling program documentation.
๐ŸŒฟ
WinnipegRoofers.ca โ€” Industry Profile winnipegroofers.ca/.../most-popular-roofing-companies-winnipeg โ€” Industry listing confirming "founded 1998 by Ash Boyd & Don Fata, completed over 7,000 projects in the Winnipeg area."
๐Ÿ“
BestProsInTown / Google / HomeStars / TrustedPros / Yelp Cross-platform review aggregators showing aggregate ratings: 4.3โ€“4.95/5 across 100+ reviews. Manitoban review presence on multiple platforms.
๐Ÿ“ก
680 CJOB Radio (Facebook mention) facebook.com/680CJOB/posts/...2148175015259664 โ€” Local news: "Thank you to Ash Boyd from Pristine Roofing for stopping by."